Floodproofing.com signs exclusive deal to distribute products throughout the Middle East

Mount Royal, NJ—Floodproofing.com, an international leader in protecting communities and businesses from the devastating effects of flooding, has signed an exclusive distribution agreement for its full line of products with Elite Road Supplies Co. – ECO.  

ECO is a United Arab Emirates-based company that provides comprehensive supply solutions to the construction industry in the Middle East. The agreement further expands Floodproofing.com’s international footprint and opens its product line to a fast-growing international construction market.  

Floodproofing.com is the go-to international resource for all things flood-related, with a turnkey approach to flood mitigation. The company manufactures and sells both dry and wet flood mitigation products, and provides consultation, design, engineering, installation, post-installation support, and even flood insurance. In addition, Floodproofing.com offers professional education and continuing education credits to a variety of professionals affiliated with the design-build industry.    

Established in 1997 with the aim of providing comprehensive supply solutions to the construction industry, Elite Road Supplies Co. – ECO represents leading manufacturers from Europe and the United States. This strong foundation has enabled ECO to achieve the highest standards by leveraging the latest innovative technologies, which in turn has allowed the company to expand its range to include turnkey solutions. Strategically headquartered in the United Arab Emirates, with affiliate offices providing localized support, ECO serves the entire Gulf Cooperation Council (GCC) region—including Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates. 

As part of the exclusive distribution agreement, ECO will sell, install and provide product support for Floodproofing.com’s products throughout the GCC. That includes Floodproofing.com’s Flood Panel® line of flood logs, flood shields, watertight doors and flood gates which are manufactured in Jupiter, Fla.; and its Smart Vent® line of engineered flood vents which are manufactured in Anderson, SC. ECO also agrees to distribute Floodproofing.com’s comprehensive catalog of other floodproofing products. 

“The GCC is a tremendous growth market, and we are honored to partner with ECO to distribute our products throughout this region,” said Tom Little CFM, President and CEO of Floodproofing.com. “This agreement reflects Floodproofing.com’s commitment to manufacturing and providing the world with quality, professionally engineered and certified floodproofing products and our mission to ensure contractors, homeowners, critical facilities and municipalities protect their investments, saving them money, time and heartache.”      

“This partnership with Floodproofing.com reinforces our commitment to bringing innovative, life-safety technologies to the Middle East,” said Osama Al Rawi, Managing Director of ECO. “With climate-related challenges becoming increasingly prevalent in the region, we are proud to offer state-of-the-art flood protection systems that meet the needs of critical infrastructure and communities across the GCC.” 

According to Statista, a global data and business intelligence platform, the construction industry is one of the leading economic sectors in the GCC, with Saudi Arabia, UAE and Qatar leading the way. In addition, the normally arid region has experienced record flooding in recent years, generating demand for flood mitigation solutions. 

In 2023, Floodproofing.com consulted with ECO to protect the 560-bed Sheikh Khalifa Medical Center, the main tertiary care hospital in the United Arab Emirates. The engineered flood protection solution that was a clear choice and chosen to protect the hospital was Floodproofing.com’s line of distributed automatic FloodBreak floodgates, a passive solution that lifts automatically without electricity during a flooding event, making it an ideal solution for critical facilities to be always protected. The supplemental hydraulic component allowed the hospital to deploy the barrier ahead of an oncoming flooding event, successfully protecting it from two feet of water and allowing the facility to continue operating during the flood. 

About Floodproofing.com Floodproofing.com is the go-to resource for all things related to flood risk and resiliency. We manufacture and supply the largest selection of innovative solutions under one roof and provide complimentary floodproofing design and turnkey assessments that present the best options to mitigate flood damage, improve recovery time, and lower liability risk. In addition, the Floodproofing.com team has spent many years studying the science of flood mitigation and is certified to instruct and provide learning credits to all professionals affiliated with the design-build industry. Also, our in-house insurance agency, Risk Reduction Plus Group, provides NFIP and private flood insurance options with the lowest possible premiums for at-risk communities. For more information, visit Floodproofing.com.  

About Elite Road Supplies Co. – ECO Since its founding in 1997, Elite Road Supplies Co. - ECO has built a reputation as a dependable leader delivering comprehensive, innovative supply solutions to the construction sector throughout the Middle East. By partnering with top manufacturers from Europe and the USA and integrating the latest technologies, ECO consistently elevates standards of quality and performance. Strategically headquartered in the UAE with affiliate offices spanning the GCC, ECO provides a wide range of products and turnkey services—infrastructure materials, bridge construction supplies, water treatment and management systems, road safety and traffic management solutions, MEP services, maintenance and rehabilitation of structures, and cutting-edge flood protection systems—designed to adapt to the shifting demands of clients and the region’s rapidly evolving market. 

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